2025 Clio Entertainment Winners: List of Marketing Campaign Winners

Hilton created a 10-minute TikTok—way longer than platform conventions suggest—featuring Paris Hilton and other influencers showcasing hotel experiences. Physical experiences designed for shareability translate directly into social content and reach a wider audience than paid ads alone. The campaign reinforced Airbnb’s brand identity as experience-focused while generating massive organic reach.

They cut through the clutter on crowded platforms, fostering loyalty and helping businesses establish industry expertise. Explore top brand examples, planning frameworks, influencer tactics, and metrics to track so you can boost reach, engagement, and conversions. We hope that these results set a high standard for how to engage with audiences today and where to meet them in the future.” “This year, the Clio Entertainment jury awarded work that took risks at a time when playing it safe often feels like the smarter move,” said Ashley Falls, managing director of the Clios, West Coast. Marketing campaigns for Wicked, Severance, Sinners, Weapons, Abbott Elementary Marketing campaign and 28 Years Later are among the winners for the 2025 Clio Entertainment Awards. The anger over the campaign has triggered public calls for boycotts, amplified by government officials, including Interior and Safety Minister Yoon Ho-jung, who said Starbucks products will no longer be used at government events and lamented the chain's "anti-historical behavior."

Digital marketing campaigns often offer precise targeting, allowing businesses to reach very specific groups of people online. Some common types include brand awareness campaigns, which aim to make more people know about a company. You need to know your target audience well so you can create messages they care about. Proper first-party data management requires a customer data platform, which unifies data sources into a single profile to execute automated campaigns. You need to automate workflows for manual tasks in data, content, campaign orchestration, and reporting. Real-time personalization technology automates data and decision-making to provide relevant recommendations and offers.

years of media evolution provide few answers to brands’ chaotic 2025

Learn more about how to automate SMS campaigns or get started with one of these pre-made templates. When the next viral stunt hits, your data will already be doing the talking. They also included a message to Nike that said, "Hey @nike, is your campaign walking the walk? Let's track it on social—live." Learn more about how to automate Facebook, or get started with one of these templates. Automate post scheduling, cross-share videos across social platforms, and instantly alert your team when engagement spikes, all while the creative team stays focused on the story. Learn more about how to automate your social media marketing, and here are a few templates to get you started.

Email marketing campaign

Imagine what would happen if a team created assets for an email campaign, and in one of those assets, the company’s name is spelled wrong. A company’s brand is its driving force, and many people feel passionately about how it’s represented. Many brands have discovered the secrets to creating marketing campaigns that engage target audiences and drive results.

A deep understanding of your target audience is the bedrock of any effective marketing campaign strategy. You can’t create a compelling message if you don't know who you're talking to. For lead generation, measure how efficiently attention turns into demand. We will walk you through a proven, step-by-step framework for creating and running a marketing campaign that works. Launching a marketing campaign can feel overwhelming.

• Improvado unifies ads, email, web, and CRM data.
• Leverage AI-driven solutions to unleash your team's potential with dynamic workflows that adapt to ever-changing business needs and drive company-wide success.
• Cadbury's latest short film, "Memory," is a poignant addition to their celebrated 'Generosity' campaign, which has been recognized globally for its heartfelt storytelling.

Step 2: Know your audience and message

Scrolling farther down will also give you a list of websites your target audience visits. This socioeconomic data shows that most men interested in travel are employed full time. This type of content often feels more genuine than ads or product reviews, helping build trust. The company got local hosts worldwide to create user-generated content (UGC) to show how they make traveling with Airbnb special. Its goal was to encourage them to adopt a keg in their neighborhood bar to help local businesses stay afloat. Carlsberg’s Adopt a Keg campaign drew customers’ attention to this problem in Malaysia.